{"title":"Blake Henderson Collection","description":"\u003cp data-start=\"219\" data-end=\"374\"\u003e\u003cstrong\u003eBlake Henderson \u003c\/strong\u003emerch comes from the same place as his songs; \u003cstrong data-start=\"280\" data-end=\"329\"\u003eOklahoma \u003c\/strong\u003eback roads, small towns, long drives, and figuring out who you are along the way.\u003c\/p\u003e\n\u003cp data-start=\"376\" data-end=\"697\"\u003eRaised in Oklahoma, Blake’s music carries the influence of wide-open spaces, quiet resilience, and a work ethic built far from the spotlight. That same spirit runs through this collection. It isn’t about chasing trends or loud branding, it’s about honesty, simplicity, and pieces that feel real the moment you put them on.\u003c\/p\u003e\n\u003cp data-start=\"699\" data-end=\"970\"\u003eThese designs reflect life between the big moments: late nights in the truck, songs written before anyone else heard them, and the pull of home that never really lets go. Some items connect directly to Blake’s music, while others reflect the everyday life that shapes it.\u003c\/p\u003e\n\u003cp data-start=\"972\" data-end=\"1062\"\u003eEverything here is released in limited runs, on purpose. When something’s gone, it’s gone.\u003c\/p\u003e\n\u003cp data-start=\"1064\" data-end=\"1179\"\u003eThis is Blake Henderson—\u003cstrong data-start=\"1088\" data-end=\"1110\"\u003erooted in Oklahoma\u003c\/strong\u003e, shaped by the road, and still writing his story one song at a time.\u003c\/p\u003e","products":[{"product_id":"blake-henderson-logo-tee-limited-run","title":"Blake Henderson | Soul Searching Album","description":"\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003eBlake Henderson\u003c\/strong\u003e tee, designed by \u003cstrong\u003eBlake\u003c\/strong\u003e and inspired by his roots in\u003cstrong\u003e Tuttle, Oklahoma. \u003c\/strong\u003eThis is a short-run drop, once these are gone, they’re gone.\u003c\/p\u003e\n\u003cp\u003eGrab yours while you can.\u003c\/p\u003e\n\u003cp\u003e**Black shirt shades may vary slightly due to manufacturing and lighting.\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":52691247661424,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52691247694192,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52691247726960,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52691247759728,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52795439874416,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_b229a6c1-6522-4e86-8514-310edb0d6e5b.jpg?v=1773940250"},{"product_id":"still-here","title":"Still Here x NLC (Limited Edition)","description":"\u003cp data-start=\"631\" data-end=\"701\"\u003eEveryone knows what quitting looks like.\u003cbr data-start=\"671\" data-end=\"674\"\u003eThis is about the opposite.\u003c\/p\u003e\n\u003cp data-start=\"703\" data-end=\"850\"\u003e\u003cstrong data-start=\"703\" data-end=\"717\"\u003eStill Here\u003c\/strong\u003e is for the ones who stayed when it would’ve been easier to disappear. No victory lap. No backstory required. Just proof of presence.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"919\"\u003eTrends fade. Some people don’t.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"919\"\u003eUnisex fit. Worn-in feel from day one.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"919\"\u003e \u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":52830247846256,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52830247879024,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52830247911792,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52830247944560,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52830247977328,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_6c762194-8799-4251-a6aa-508550a0614a.jpg?v=1767285055"},{"product_id":"im-built-different","title":"I'm Built Different x NLC (Limited Edition)","description":"\u003cp data-start=\"235\" data-end=\"305\"\u003eSome people are made for comfort.\u003cbr data-start=\"268\" data-end=\"271\"\u003eOthers are built through pressure.\u003c\/p\u003e\n\u003cp data-start=\"307\" data-end=\"479\"\u003e\u003cstrong\u003eI'm Built Different \u003c\/strong\u003e- it’s about being \u003cstrong data-start=\"370\" data-end=\"391\"\u003ewired differently\u003c\/strong\u003e. Built without shortcuts. Built to last when things get heavy. No flex. No explanation.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"580\"\u003eHeavyweight feel. Straightforward message.\u003cbr data-start=\"523\" data-end=\"526\"\u003eBecause being built different doesn’t need decoration.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"580\"\u003eUnisex fit. Worn-in feel from day one\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":52830246895984,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52830246928752,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52830246961520,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52830246994288,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52830247027056,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_271a3fa1-918c-4722-9c52-2d5cdcb3683d.jpg?v=1767285084"},{"product_id":"still-here-x-nlc-limited-edition-copy","title":"Not For Everyone | Classic Black Tee","description":"\u003cp data-end=\"1044\" data-start=\"976\"\u003eThis isn’t made to convince anyone.\u003cbr data-end=\"1014\" data-start=\"1011\"\u003eAnd it’s not trying to fit in.\u003c\/p\u003e\n\u003cp data-end=\"1188\" data-start=\"1046\"\u003e\u003cstrong data-end=\"1066\" data-start=\"1046\"\u003eNot For Everyone\u003c\/strong\u003e is a reminder that alignment matters more than approval. If you get it, you get it. If you don’t you weren’t supposed to.\u003c\/p\u003e\n\u003cp data-end=\"1258\" data-start=\"1190\"\u003eClean design. Clear boundary.\u003cbr data-end=\"1222\" data-start=\"1219\"\u003eAvailable to anyone who understands.\u003c\/p\u003e\n\u003cp data-end=\"1258\" data-start=\"1190\"\u003eUnisex fit. Worn-in feel from day one.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"701\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-start=\"1089\" data-end=\"1169\"\u003eVariations in black tone are part of the garment’s production and character.\u003c\/strong\u003e\u003c\/p\u003e","brand":"New Lost City Merch","offers":[{"title":"L","offer_id":52830245945712,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52830245978480,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52830246011248,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52830246044016,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52830246076784,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-6256.png?v=1773232163"},{"product_id":"new-lost-city-spiral-staircase-tee-2026-edition","title":"New Lost City | Spiral Staircase Tee","description":"\u003cp\u003eAn evolution of the \u003cstrong\u003eWillie Tate\u003c\/strong\u003e designed original staircase concept, this new edition give us the inverse and pop of color. \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing a muted stone-on-black \u003cstrong\u003espiral staircase\u003c\/strong\u003e graphic, this design represents momentum, patience, and building something that lasts. The staircase rises without shortcuts, a quiet nod to the work happening behind the scenes every day. \u003cbr\u003eFinished with subtle red \u003cstrong\u003eNew Lost City\u003c\/strong\u003e branding, this shirt is intentionally understated made for those who understand the climb without needing to explain it.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNot for everyone.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt Different \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e**Black shirt shades may vary slightly due to manufacturing and lighting.\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":53192028258672,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53192028291440,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53192028324208,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53192028356976,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53192028389744,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/ChatGPT_Image_Jan_24_2026_at_04_48_16_PM.png?v=1773940184"},{"product_id":"blake-henderson-hoodie","title":"Blake Henderson | Soul Searching  | Hoodie","description":"\u003cp\u003e\u003cspan\u003eThe Blake Henderson Hoodie is designed by Blake and inspired by his roots in Tuttle, Oklahoma.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a short-run drop—once these are gone, they’re gone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrab yours while you can.\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53246852628848,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53246852661616,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53246852694384,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53246852727152,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53246852759920,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-5590.png?v=1770699282"},{"product_id":"blake-henderson-tee","title":"Blake Henderson | Oklahoma Moon Tee","description":"\u003cp data-start=\"715\" data-end=\"754\"\u003e\u003cstrong data-start=\"715\" data-end=\"754\"\u003eBlake Henderson | Oklahoma Moon Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"754\"\u003eNot every song comes from the bright side. Some come from the tension between the two. That’s what this shirt feels like. Clean, simple, and a little worn-in, it carries the edge of the darker stories while still feeling grounded in who \u003cstrong\u003eBlake\u003c\/strong\u003e is at the core — thoughtful, honest, and rooted in the kind of stillness only a place like \u003cstrong\u003eOklahoma\u003c\/strong\u003e can give you.\u003c\/p\u003e\n\u003cp data-start=\"1114\" data-end=\"1291\"\u003eIt’s understated on purpose. 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Designed by \u003cstrong\u003ej\u003c\/strong\u003e\u003cstrong\u003e. Mattox\u003c\/strong\u003e, the \u003cb\u003eGuitar King\u003c\/b\u003e Tee is built around a hand-drawn crowned guitar that feels like a show poster turned into something you can wear.\u003c\/p\u003e\n\u003cp\u003eEach shirt is screen printed by hand and finished with individual paint details, making every piece slightly different from the next. 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Mattox\u003c\/strong\u003e, this shirt is built around a hand-drawn crowned guitar that feels like a show poster turned into something you can wear.\u003c\/p\u003e\n\u003cp data-start=\"296\" data-end=\"493\"\u003ePrinted on a \u003cstrong data-start=\"309\" data-end=\"326\"\u003ebaby blue tee\u003c\/strong\u003e with bold \u003cstrong data-start=\"337\" data-end=\"358\"\u003eyellow highlights\u003c\/strong\u003e, each shirt is screen printed by hand and finished with individual paint details, making every piece slightly different from the next.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"520\"\u003eNo two are exactly alike.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"556\"\u003eThis is not mass-produced apparel.\u003c\/p\u003e\n\u003cp data-start=\"558\" data-end=\"635\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis is wearable art — raw, imperfect, intentional, and \u003cstrong data-start=\"614\" data-end=\"634\"\u003eNot For Everyone\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53725031498096,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53725031530864,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53725031563632,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53725031596400,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53725031629168,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":53725031661936,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_2e01b735-c7b9-4d60-be16-8569af6f8270.heic?v=1778198072"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/collections\/FullSizeRender_b229a6c1-6522-4e86-8514-310edb0d6e5b.jpg?v=1776267533","url":"https:\/\/new-lost-city-merch.myshopify.com\/collections\/blake-henderson-collection.oembed","provider":"New Lost City Merch ","version":"1.0","type":"link"}