{"title":"New Lost City Records Collection","description":"\u003cp data-start=\"259\" data-end=\"586\"\u003e\u003cstrong data-start=\"259\" data-end=\"408\"\u003eWelcome to the New Lost City Shop — the official home for artist-driven merch, stories, and originals from Nashville’s most creative indie label.\u003c\/strong\u003e\u003cbr data-start=\"408\" data-end=\"411\"\u003eEverything here is designed, printed, or inspired directly inside NLC HQ, from custom shirts to limited-run drops tied to our music and label culture.\u003c\/p\u003e\n\u003cp data-start=\"588\" data-end=\"727\"\u003eIf you’re here, you’re part of the journey.\u003cbr data-start=\"631\" data-end=\"634\"\u003eExplore our collections\u003c\/p\u003e","products":[{"product_id":"limited-edition-willie-tate-x-new-lost-city-tee","title":"Willie Tate X New Lost City Tee - Limited Edition","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\u003cstrong\u003eWillie Tate x New Lost City Limited Edition -  \u003c\/strong\u003e— designed by \u003cstrong\u003eWillie T \u003c\/strong\u003ehimself and inspired by the spiral staircase inside \u003cstrong\u003eNLC \u003c\/strong\u003eheadquarters. Features a clean white-on-black print, crafted for everyday wear with a touch of Southern soul. Once they’re gone, they’re gone\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"M","offer_id":52691249103216,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":52691249135984,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":52691249168752,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":52691249201520,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG_3852.jpg?v=1763215735"},{"product_id":"blake-henderson-logo-tee-limited-run","title":"Blake Henderson | Soul Searching Album","description":"\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003eBlake Henderson\u003c\/strong\u003e tee, designed by \u003cstrong\u003eBlake\u003c\/strong\u003e and inspired by his roots in\u003cstrong\u003e Tuttle, Oklahoma. \u003c\/strong\u003eThis is a short-run drop, once these are gone, they’re gone.\u003c\/p\u003e\n\u003cp\u003eGrab yours while you can.\u003c\/p\u003e\n\u003cp\u003e**Black shirt shades may vary slightly due to manufacturing and lighting.\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":52691247661424,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52691247694192,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52691247726960,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52691247759728,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52795439874416,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_b229a6c1-6522-4e86-8514-310edb0d6e5b.jpg?v=1773940250"},{"product_id":"willie-tate-x-new-lost-city-fireplace-edition-20","title":"Willie Tate x New Lost City — Fireplace Edition","description":"\u003cp data-start=\"212\" data-end=\"457\"\u003e\u003cstrong data-start=\"212\" data-end=\"263\"\u003eWillie Tate x New Lost City — Fireplace Edition\u003c\/strong\u003e\u003cbr data-start=\"263\" data-end=\"266\"\u003eDesigned by Willie Tate and shot inside the old fireplace at NLC HQ, this tee blends hand-drawn color with a little grit. Printed on a soft black shirt and made for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"459\" data-end=\"505\"\u003eLimited run — once they’re gone, they’re gone.\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":52759090954608,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":52759090987376,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":52759091020144,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":52759091052912,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG_4392.heic?v=1764991078"},{"product_id":"willie-tate-90s-parks-rec-tee-limited-edition","title":"Willie Tate |  90s Parks \u0026 Rec Tee","description":"\u003cp data-start=\"320\" data-end=\"659\"\u003e\u003cstrong data-start=\"320\" data-end=\"375\"\u003eWillie Tate – 90s Parks \u0026amp; Rec Tee (Limited Edition)\u003c\/strong\u003e\u003cbr data-start=\"375\" data-end=\"378\"\u003eInspired by the vintage Parks \u0026amp; Recreation tees from the 90s, this Willie Tate graphic brings a bold, distressed look to a modern classic. Featuring the \u003cem data-start=\"531\" data-end=\"558\"\u003eSound of a Breaking Heart\u003c\/em\u003e album mark with sharp retro lines and silhouette runners, this shirt mixes nostalgia with WT edge.\u003c\/p\u003e\n\u003cp data-start=\"661\" data-end=\"733\"\u003ePrinted on a soft black tee built for everyday wear.\u003cbr data-start=\"713\" data-end=\"716\"\u003eSmall batch only.\u003c\/p\u003e\n\u003cp data-start=\"661\" data-end=\"733\"\u003e\u003cspan\u003ePlease note: Black shirt shades may vary slightly due to manufacturing and lighting.\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"XL","offer_id":53215954305392,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53215954338160,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53215954370928,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53215954403696,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53215954436464,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":53215954469232,"sku":null,"price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-5392.png?v=1769696244"},{"product_id":"drinkin-with-the-cowboys-smokin-with-the-hippies-limited-batch-copy","title":"Willie Tate | Cowboys \u0026 Hippies Tee","description":"\u003cp data-start=\"113\" data-end=\"185\"\u003e\u003cstrong data-start=\"113\" data-end=\"185\"\u003eDrinkin’ With the Cowboys \/ Smokin’ With the Hippies (Limited Batch)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"187\" data-end=\"404\"\u003eFor the ones who live between tradition and freedom. Inspired by a line from Willie Tate’s music, this tee features bold, distressed lettering on a soft black shirt—built for late nights, long roads, and good stories.\u003c\/p\u003e\n\u003cp data-start=\"406\" data-end=\"480\"\u003eOfficial Willie Tate merchandise.\u003cbr data-start=\"439\" data-end=\"442\"\u003eUnisex fit. Worn-in feel from day one.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"529\"\u003eDrink with the cowboys. Smoke with the hippies.\u003c\/p\u003e\n\u003cp\u003e**Black shirt shades may vary slightly due to manufacturing and lighting.\u003c\/p\u003e","brand":"New Lost City Merch","offers":[{"title":"XL","offer_id":52786795151728,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52786795184496,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52786795217264,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52786795250032,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52786795282800,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-5388.png?v=1769695586"},{"product_id":"johnny-mcguire-throne-limited-press","title":"Johnny McGuire | Throne Tee","description":"\u003cp\u003e\u003cspan\u003eThe Throne tee is about owning your place quietly, unapologetically.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSet on a black premium shirt, the hand-drawn white THRONE script sits front and center, worn like a statement you don’t need to explain. Minimal. Intentional. Earned.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA small Johnny McGuire mark on the back keeps it personal and understated, made for the people who know the songs, the miles, and the moments behind them.\u003c\/p\u003e\n\u003cp\u003eThis isn’t merch you wear once.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt’s a shirt you live in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong data-start=\"1089\" data-end=\"1169\"\u003eVariations in black tone are part of the garment’s production and character.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":52896481247600,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52896481280368,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52896481313136,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52896481345904,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52896481378672,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/9C89C74B-1086-4D98-8C12-91B6B86C8831.jpg?v=1773940341"},{"product_id":"willie-tate-x-king-of-killin-time-original-release-tee-limited-sizes","title":"Willie Tate | King of Killin’ Time (Original Release Tee)","description":"\u003cp data-start=\"322\" data-end=\"590\"\u003eThe \u003cstrong data-start=\"326\" data-end=\"356\"\u003e\u003cem data-start=\"328\" data-end=\"350\"\u003eKing of Killin’ Time\u003c\/em\u003e tee\u003c\/strong\u003e is pulled from \u003cstrong data-start=\"372\" data-end=\"412\"\u003eWillie Tate’s very first release era, \u003c\/strong\u003elong before the crowds, the rollouts, and the bigger stages. These shirts were made in limited quantities years ago and were never reprinted. What exists now is all that exists.\u003c\/p\u003e\n\u003cp data-start=\"592\" data-end=\"891\"\u003eWorn, lived-in, and rooted in the same working-class honesty that defines Willie’s music. The soft, broken-in feel and classic fit reflect its age not as wear, but as character.\u003c\/p\u003e\n\u003cp data-start=\"893\" data-end=\"972\"\u003eThis isn’t merch made to follow a trend.\u003cbr data-start=\"933\" data-end=\"936\"\u003eIt’s a piece of Willie Tate history.\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53184363692400,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":53184363725168,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":53184363757936,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":53184363790704,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/KIngOFKILLINGTIME.jpg?v=1768665265"},{"product_id":"willie-tate-king-of-killin-time-koozie-original-release","title":"Willie Tate | King of Killin’ Time Koozie (Original Release)","description":"\u003cp data-start=\"301\" data-end=\"337\"\u003ehis one goes back to the beginning.\u003c\/p\u003e\n\u003cp data-start=\"339\" data-end=\"578\"\u003eThe \u003cstrong data-start=\"343\" data-end=\"376\"\u003e\u003cem data-start=\"345\" data-end=\"367\"\u003eKing of Killin’ Time\u003c\/em\u003e koozie\u003c\/strong\u003e comes from Willie Tate’s \u003cstrong data-start=\"402\" data-end=\"426\"\u003eoriginal release era\u003c\/strong\u003e, made years ago alongside his earliest music and never reproduced. What’s available now is \u003cstrong data-start=\"518\" data-end=\"531\"\u003eold stock, \u003c\/strong\u003ea small remaining run pulled from the archive.\u003c\/p\u003e\n\u003cp data-start=\"580\" data-end=\"827\"\u003eFor cold beers, long nights, slow drinks, and passing time wherever you find yourself, this koozie carries the same spirit as the song it was created for. \u003c\/p\u003e\n\u003cp data-start=\"829\" data-end=\"898\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"New Lost City Merch","offers":[{"title":"Default Title","offer_id":53184408748400,"sku":null,"price":5.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG_5174.heic?v=1768669176"},{"product_id":"new-lost-city-spiral-staircase-tee-2026-edition","title":"New Lost City | Spiral Staircase Tee","description":"\u003cp\u003eAn evolution of the \u003cstrong\u003eWillie Tate\u003c\/strong\u003e designed original staircase concept, this new edition give us the inverse and pop of color. \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing a muted stone-on-black \u003cstrong\u003espiral staircase\u003c\/strong\u003e graphic, this design represents momentum, patience, and building something that lasts. The staircase rises without shortcuts, a quiet nod to the work happening behind the scenes every day. \u003cbr\u003eFinished with subtle red \u003cstrong\u003eNew Lost City\u003c\/strong\u003e branding, this shirt is intentionally understated made for those who understand the climb without needing to explain it.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNot for everyone.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt Different \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e**Black shirt shades may vary slightly due to manufacturing and lighting.\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":53192028258672,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53192028291440,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53192028324208,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53192028356976,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53192028389744,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/ChatGPT_Image_Jan_24_2026_at_04_48_16_PM.png?v=1773940184"},{"product_id":"the-willie-tate-x-moonlight-one","title":"Willie Tate | Moonlight One Tee","description":"\u003cp\u003e\u003cspan\u003eThe Willie Tate x Moonlight One tee features a stark, timeless silhouette of Willie beneath a crescent moon guitar in hand, mountains at his back, stars overhead. It’s a nod to late-nights,  long roads , and that feeling born when the world finally slows down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrinted in a vintage, weathered white on a deep black tee, this design feels worn-in from day one, like a favorite shirt you’ve had for years. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMinimal, moody, and rooted in storytelling. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrinted on a soft black tee built for everyday wear.\u003cbr data-start=\"713\" data-end=\"716\"\u003eSmall batch only.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e**Black shirt shades may vary slightly due to manufacturing and lighting.\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":53203971178864,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53203971211632,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53203971244400,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53203971277168,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53203971309936,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-5916.png?v=1772045568"},{"product_id":"the-willie-tate-x-moonlight-one-gray-girls-sweet-tee","title":"Willie Tate | Moonlight One | Sweat Tee","description":"\u003cp\u003e\u003cspan\u003eThe Willie Tate x Moonlight One — Gray Girls Sweat Tee  \u003c\/span\u003eSoft, simple, and quietly strong. The Moonlight One in gray is made for easy days and cozy nights. Featuring Willie’s moonlit silhouette with guitar in hand beneath the stars. This tee blends storytelling and softness into one effortless piece. The light gray fabric gives it a sweeter, worn-in feel, perfect for layering or wearing on its own. It’s the kind of shirt you throw on for a coffee run, a late drive, or a night listening to music that hits a little deeper.\u003c\/p\u003e\n\u003cp\u003eComfortable, flattering, and timeless\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53204159005040,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53204159037808,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53204159070576,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53204159103344,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53204159136112,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/55D5A79F-6422-45F4-998B-F6604531FC89.jpg?v=1773946775"},{"product_id":"not-for-everyone-x-nlc-the-hoodie","title":"NOT FOR EVERYONE X NLC | the HOODIE","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-4\" data-turn-id=\"63c08bd5-e9ae-47f5-92b7-62657ebc381e\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"4302b2b6-562f-4cbd-942b-45f4f47098ad\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-end=\"195\" data-start=\"131\"\u003eThis isn’t made to convince anyone.\u003cbr data-end=\"169\" data-start=\"166\"\u003eIt’s not trying to fit in.\u003c\/p\u003e\n\u003cp data-end=\"409\" data-start=\"197\"\u003eThe \u003cstrong data-end=\"228\" data-start=\"201\"\u003eNot For Everyone Hoodie\u003c\/strong\u003e features sewn-in black patches with distressed white lettering , built to last, not fade. Each patch is hand stitched for texture and permanence, giving the front a raw, intentional feel.\u003c\/p\u003e\n\u003cp data-end=\"567\" data-start=\"411\"\u003eThe left sleeve is finished with a hand-painted \u003cem data-end=\"474\" data-start=\"459\"\u003eNew Lost City\u003c\/em\u003e graffiti hit like hanging your arm out the window and leaving your mark without explanation.\u003c\/p\u003e\n\u003cp data-end=\"709\" data-start=\"569\"\u003e\u003cstrong\u003eNot For Everyone\u003c\/strong\u003e - If you get it, you get it. If you don’t—you weren’t supposed to.\u003c\/p\u003e\n\u003cp data-end=\"722\" data-start=\"711\"\u003e\u003cstrong data-end=\"722\" data-start=\"711\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"920\" data-start=\"723\"\u003e\n\u003cli data-end=\"776\" data-start=\"723\"\u003e\n\u003cp data-end=\"776\" data-start=\"725\"\u003eSewn-in black fabric patches with white lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"832\" data-start=\"777\"\u003e\n\u003cp data-end=\"832\" data-start=\"779\"\u003eHand-painted \u003cem data-end=\"807\" data-start=\"792\"\u003eNew Lost City\u003c\/em\u003e graphic on left sleeve\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"875\" data-start=\"833\"\u003e\n\u003cp data-end=\"875\" data-start=\"835\"\u003eMid weight hoodie with a worn-in feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"890\" data-start=\"876\"\u003e\n\u003cp data-end=\"890\" data-start=\"878\"\u003eUnisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"920\" data-start=\"891\"\u003e\n\u003cp data-end=\"920\" data-start=\"893\"\u003eDesigned to with wear in over time \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"920\" data-start=\"891\"\u003e\u003cspan\u003eHand-painted details mean every piece is one of one\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"994\" data-start=\"922\"\u003eClean design. Clear boundary.\u003cbr data-end=\"954\" data-start=\"951\"\u003e\u003cstrong data-end=\"994\" data-start=\"954\"\u003eNot For Everyone. Exactly the point.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"New Lost City Merch ","offers":[{"title":"M","offer_id":53221772099952,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53221772132720,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53221772165488,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53221772198256,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53221772231024,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-5444.png?v=1769825376"},{"product_id":"blake-henderson-hoodie","title":"Blake Henderson | Soul Searching  | Hoodie","description":"\u003cp\u003e\u003cspan\u003eThe Blake Henderson Hoodie is designed by Blake and inspired by his roots in Tuttle, Oklahoma.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a short-run drop—once these are gone, they’re gone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrab yours while you can.\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53246852628848,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53246852661616,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53246852694384,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53246852727152,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53246852759920,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-5590.png?v=1770699282"},{"product_id":"willie-tate-moonlight-one-x-home-state-hoodie","title":"Willie Tate | Moonlight One x Home State | Hoodie","description":"\u003cp data-start=\"104\" data-end=\"403\"\u003eThe \u003cstrong\u003eWillie Tate  Moonlight One x Home State\u003c\/strong\u003e hoodie in heather gray brings together cozy comfort and home state pride. The design features Willie’s moonlit silhouette, guitar in hand beneath the stars—set against the state of \u003cstrong\u003eGeorgia \u003c\/strong\u003epainted in classic \u003cstrong\u003eBulldog\u003c\/strong\u003e red, a nod to Willie Tate’s roots and his love for\u003cstrong\u003e Georgia football\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"641\"\u003eMade for easy days and cool nights, the light gray fabric has a lived-in softness that only gets better with time. It’s the hoodie you reach for on a coffee run, a late-night drive, or an evening lost in music that hits a little deeper.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"690\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eComfortable. Timeless. Made to wear with pride.\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":53251669819760,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53251669852528,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53251669885296,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53251669918064,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53251669950832,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/F8A079DA-C022-4672-9658-18E1757AFB76.jpg?v=1770732498"},{"product_id":"willie-tate-moonlight-one-x-home-state-tee","title":"Willie Tate | Moonlight One x Home State Tee","description":"\u003cp data-start=\"104\" data-end=\"403\"\u003eThe \u003cstrong\u003eWillie Tate  Moonlight One x Home State\u003c\/strong\u003e tee shirt in concert black brings together cozy comfort and home state pride. The design features Willie’s moonlit silhouette, guitar in hand beneath the stars—set against the state of \u003cstrong\u003eGeorgia \u003c\/strong\u003epainted in classic \u003cstrong\u003eBulldog\u003c\/strong\u003e red, a nod to Willie Tate’s roots and his love for\u003cstrong\u003e Georgia football\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"741\" data-start=\"442\"\u003eThe black tee has a subtle smoke-wash, tie-dyed effect, giving each shirt a worn-in, one-of-one feel that feels pulled straight from a late-night show or long drive home. Soft, broken-in, and easy to wear, it’s made for everyday rotation—coffee runs, back roads, and music that hits a little deeper.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"776\" data-start=\"743\"\u003eComfortable. Timeless. Homegrown.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"690\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":53251676242288,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53251676275056,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53251676307824,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53251676340592,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53251676373360,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_5c9f68bd-28bf-411b-a4ff-4e3b437971b4.jpg?v=1770732992"},{"product_id":"willie-tate-moonlight-one-hoodie","title":"Willie Tate | Moonlight One | Hoodie","description":"\u003cp\u003e\u003cspan\u003eThe Willie Tate x Moonlight One — hoodie\u003c\/span\u003e, simple, and quietly strong. The Moonlight One in gray is made for easy days and cozy nights. Featuring Willie’s moonlit silhouette with guitar in hand beneath the stars. This tee blends storytelling and softness into one effortless piece. The light gray fabric gives it a sweeter, worn-in feel, perfect for layering or wearing on its own. \u003c\/p\u003e\n\u003cp\u003eComfortable, flattering, and timeless\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53251677651312,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53251677684080,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53251677716848,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53251677749616,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53251677782384,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-5616.png?v=1770733102"},{"product_id":"rebel-x-not-for-everyone-hoodie","title":"Rebel x Not For Everyone | Hoodie","description":"\u003cp\u003eThis isn’t just a hoodie. It’s a mindset.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe REBEL x Not For Everyone Hoodie was built for the ones who don’t fit the mold, don’t follow the crowd, and don’t need permission to move different. Featuring a bold distressed REBEL print across the chest and a vertical NOT FOR EVERYONE statement down the back, this piece says everything without you saying a word.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAnd yes — this is the softest hoodie we’ve ever made.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted using premium blanks from Independent Trading Company, this lightweight fleece delivers that broken-in, ultra-comfortable feel from day one. Soft enough you won’t want to take it off.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFinished with subtle New Lost City branding on the sleeve in red, this hoodie blends attitude with intention.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":53281502200176,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53281502232944,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53281502265712,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53281502298480,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53281502331248,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/DDD44EFC-C34E-4C08-A803-048A4A87F87A.png?v=1771598751"},{"product_id":"salt-sweet-sound-x-new-lost-city","title":"Salt.Sweat. Sound | Sun Fade Tee","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"f12827e1-1fce-43d6-8948-1b84364ba490\" data-testid=\"conversation-turn-5\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pt-3 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"user\" data-message-id=\"f12827e1-1fce-43d6-8948-1b84364ba490\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden items-end rtl:items-start\"\u003e\n\u003cdiv class=\"user-message-bubble-color corner-superellipse\/0.98 relative min-w-0 rounded-[22px] px-4 py-2.5 leading-6 max-w-(--user-chat-width,70%)\"\u003e\n\u003cdiv class=\"[overflow-wrap:anywhere] whitespace-pre-wrap\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex justify-end\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:6682be1b-0ebf-4559-9441-607bfadfb872-7\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"754e6182-13b6-4a33-b869-7a855657381e\" dir=\"auto\" data-message-model-slug=\"gpt-5-5-thinking\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"a8ost4\" data-start=\"0\" data-end=\"37\"\u003eSalt. Sweat. Sound. — Sun Fade Tee\u003c\/h2\u003e\n\u003cp data-start=\"39\" data-end=\"142\"\u003eThis is the shirt for long days, loud nights, and the kind of weather that makes everything feel alive.\u003c\/p\u003e\n\u003cp data-start=\"144\" data-end=\"389\"\u003eSalt in the air. Sweat on your skin. Music somewhere in the background. The \u003cstrong data-start=\"220\" data-end=\"256\"\u003eSalt. Sweat. Sound. Sun Fade Tee\u003c\/strong\u003e was built for that feeling — beach days, boat rides, backyard hangs, road trips, late shows, and every sun-washed moment in between.\u003c\/p\u003e\n\u003cp data-start=\"391\" data-end=\"495\"\u003eA New Lost City piece built for the season — where music, motion, and long summer days all run together.\u003c\/p\u003e\n\u003cp data-start=\"497\" data-end=\"694\"\u003eMade from premium ring-spun cotton, this tee has a soft, broken-in feel from the first wear. The pigment-dye finish gives each shirt its own faded, lived-in look, like something you’ve had forever.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"734\"\u003eClean, simple, and made for real life.\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"844\"\u003eThrow it on when the day gets hot, the music gets louder, and you don’t really care where the night ends up.\u003c\/p\u003e\n\u003cp data-start=\"846\" data-end=\"897\"\u003e\u003cstrong data-start=\"846\" data-end=\"874\"\u003eJust Salt. Sweat. 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No extra noise. Just the image, the contrast, and the message.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned by \u003cstrong\u003ej Mattox \u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003ethis piece carries the same raw emotional pull found in his paintings — bold contrast, worn spirit, and a sense that beauty shows up best when it’s a little broken in.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe back features \u003c\/span\u003e\u003cstrong\u003eNot For Everyone\u003c\/strong\u003e\u003cspan\u003e running vertical, with \u003c\/span\u003e\u003cstrong\u003eNew Lost City\u003c\/strong\u003e\u003cspan\u003e printed below. 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