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If you get it, you get it. If you don’t you weren’t supposed to.\u003c\/p\u003e\n\u003cp data-end=\"1258\" data-start=\"1190\"\u003eClean design. Clear boundary.\u003cbr data-end=\"1222\" data-start=\"1219\"\u003eAvailable to anyone who understands.\u003c\/p\u003e\n\u003cp data-end=\"1258\" data-start=\"1190\"\u003eUnisex fit. Worn-in feel from day one.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"701\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-start=\"1089\" data-end=\"1169\"\u003eVariations in black tone are part of the garment’s production and character.\u003c\/strong\u003e\u003c\/p\u003e","brand":"New Lost City Merch","offers":[{"title":"L","offer_id":52830245945712,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52830245978480,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52830246011248,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52830246044016,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52830246076784,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-6256.png?v=1773232163"},{"product_id":"new-lost-city-spiral-staircase-tee-2026-edition","title":"New Lost City | Spiral Staircase Tee","description":"\u003cp\u003eAn evolution of the \u003cstrong\u003eWillie Tate\u003c\/strong\u003e designed original staircase concept, this new edition give us the inverse and pop of color. \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing a muted stone-on-black \u003cstrong\u003espiral staircase\u003c\/strong\u003e graphic, this design represents momentum, patience, and building something that lasts. 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Sound | Sun Fade Tee","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"f12827e1-1fce-43d6-8948-1b84364ba490\" data-testid=\"conversation-turn-5\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pt-3 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"user\" data-message-id=\"f12827e1-1fce-43d6-8948-1b84364ba490\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden items-end rtl:items-start\"\u003e\n\u003cdiv class=\"user-message-bubble-color corner-superellipse\/0.98 relative min-w-0 rounded-[22px] px-4 py-2.5 leading-6 max-w-(--user-chat-width,70%)\"\u003e\n\u003cdiv class=\"[overflow-wrap:anywhere] whitespace-pre-wrap\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex justify-end\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:6682be1b-0ebf-4559-9441-607bfadfb872-7\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"754e6182-13b6-4a33-b869-7a855657381e\" dir=\"auto\" data-message-model-slug=\"gpt-5-5-thinking\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"a8ost4\" data-start=\"0\" data-end=\"37\"\u003eSalt. Sweat. Sound. — Sun Fade Tee\u003c\/h2\u003e\n\u003cp data-start=\"39\" data-end=\"142\"\u003eThis is the shirt for long days, loud nights, and the kind of weather that makes everything feel alive.\u003c\/p\u003e\n\u003cp data-start=\"144\" data-end=\"389\"\u003eSalt in the air. Sweat on your skin. Music somewhere in the background. The \u003cstrong data-start=\"220\" data-end=\"256\"\u003eSalt. Sweat. Sound. Sun Fade Tee\u003c\/strong\u003e was built for that feeling — beach days, boat rides, backyard hangs, road trips, late shows, and every sun-washed moment in between.\u003c\/p\u003e\n\u003cp data-start=\"391\" data-end=\"495\"\u003eA New Lost City piece built for the season — where music, motion, and long summer days all run together.\u003c\/p\u003e\n\u003cp data-start=\"497\" data-end=\"694\"\u003eMade from premium ring-spun cotton, this tee has a soft, broken-in feel from the first wear. The pigment-dye finish gives each shirt its own faded, lived-in look, like something you’ve had forever.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"734\"\u003eClean, simple, and made for real life.\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"844\"\u003eThrow it on when the day gets hot, the music gets louder, and you don’t really care where the night ends up.\u003c\/p\u003e\n\u003cp data-start=\"846\" data-end=\"897\"\u003e\u003cstrong data-start=\"846\" data-end=\"874\"\u003eJust Salt. Sweat. Sound.\u003c\/strong\u003e\u003cbr data-start=\"874\" data-end=\"877\"\u003e\u003cstrong data-start=\"877\" data-end=\"897\"\u003eWear the moment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"New Lost City Merch ","offers":[{"title":"S \/ Blue","offer_id":53301919842672,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Blue","offer_id":53301919908208,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Blue","offer_id":53301919973744,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Blue","offer_id":53301920039280,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Blue","offer_id":53301920104816,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Blue","offer_id":53545590751600,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"4XL \/ Blue","offer_id":53545590849904,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-6540.png?v=1774185662"},{"product_id":"johnny-mcguire-midwest-country-varisty-tee","title":"Johnny McGuire | Midwest Country ‘26 Tee","description":"\u003cp data-start=\"46\" data-end=\"367\"\u003eThe \u003cstrong data-start=\"50\" data-end=\"77\"\u003eMidwest Country ‘26 Tee\u003c\/strong\u003e is a simple statement for the fans who know where the sound really comes from. Inspired by the grit, storytelling, and small-town spirit behind \u003cstrong data-start=\"222\" data-end=\"267\"\u003eJohnny McGuire’s Midwest Country movement\u003c\/strong\u003e, this tee carries the feel of a classic team jersey—only the team is the people who live the songs.\u003c\/p\u003e\n\u003cp data-start=\"369\" data-end=\"531\"\u003eFeaturing clean script lettering and a subtle varsity-style \u003cstrong data-start=\"429\" data-end=\"435\"\u003e26\u003c\/strong\u003e, the design nods to a new chapter of Midwest Country music and the growing community behind it.\u003c\/p\u003e\n\u003cp data-start=\"533\" data-end=\"705\"\u003ePrinted on a soft, premium cotton tee with an easy everyday fit, it’s built for road trips, live shows, late-night playlists, and the kind of nights that turn into stories.\u003c\/p\u003e\n\u003cp data-start=\"707\" data-end=\"743\"\u003e\u003cstrong data-start=\"707\" data-end=\"743\"\u003eMidwest Country. 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No extra noise. Just the image, the contrast, and the message.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned by \u003cstrong\u003ej Mattox \u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003ethis piece carries the same raw emotional pull found in his paintings — bold contrast, worn spirit, and a sense that beauty shows up best when it’s a little broken in.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe back features \u003c\/span\u003e\u003cstrong\u003eNot For Everyone\u003c\/strong\u003e\u003cspan\u003e running vertical, with \u003c\/span\u003e\u003cstrong\u003eNew Lost City\u003c\/strong\u003e\u003cspan\u003e printed below. Subtle, sharp, and right where it should be.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis one feels less like a shirt and more like a piece from the world \u003cstrong\u003eBig Trip \u003c\/strong\u003elives in.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"M","offer_id":53634677014896,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53634677047664,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53634677080432,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53634677113200,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53634677211504,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_fe370b36-ec45-4e4c-81c3-ef268f3ba9d1.heic?v=1775741885"},{"product_id":"big-trip-till-our-bones-get-rust-charcoal-gray-copy","title":"Big Trip| Til Our Bones Get Rust Tee | Burnt Halo Bar","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eBig Trip \u003c\/strong\u003eTil Our Bones Get Rust Tee –  Burnt Halo Bar in Charcoal Gray takes the same central artwork and pushes it deeper into \u003cstrong\u003ej Mattox\u003c\/strong\u003e territory.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe charcoal base softens the black-and-white contrast just enough to make the whole piece feel more weathered, more lived in, more like something pulled from a studio wall instead of a merch table. The bone-white skeleton image still leads, but the added top detail gives it a rough, expressive finish that feels closer to paint than print.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis one carries more of that art-school-meets-underground-streetwear energy — imperfect in the right way, sharp without feeling polished, emotional without trying too hard.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOn the back,\u003cstrong\u003e Not For Everyone\u003c\/strong\u003e runs vertical with \u003cstrong\u003eNew Lost City\u003c\/strong\u003e underneath, tying it back to the identity of the label and the world around the music.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis version feels a little more off-center, a little more human, and maybe even more dangerous because of it.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch","offers":[{"title":"S","offer_id":53634723348848,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53634723381616,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53634723414384,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53634723447152,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53634723479920,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_e5a83819-1add-4c4c-82b5-aefef2d8c119.heic?v=1776261019"},{"product_id":"the-guitar-tee","title":"Guitar King | Red Night","description":"\u003cp\u003eGuitar King - Red Night tee is where music, street art, and \u003cstrong\u003eNew Lost City\u003c\/strong\u003e attitude come together. Designed by \u003cstrong\u003ej\u003c\/strong\u003e\u003cstrong\u003e. Mattox\u003c\/strong\u003e, the \u003cb\u003eGuitar King\u003c\/b\u003e Tee is built around a hand-drawn crowned guitar that feels like a show poster turned into something you can wear.\u003c\/p\u003e\n\u003cp\u003eEach shirt is screen printed by hand and finished with individual paint details, making every piece slightly different from the next. No two are exactly alike.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCharcoal Gray with white print and touch highlights of red \u003c\/p\u003e\n\u003cp\u003eThis is not mass-produced apperal \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is \u003c\/span\u003e\u003cspan\u003ewearable art\u003c\/span\u003e\u003cspan\u003e — raw, imperfect, intentional, and \u003c\/span\u003e\u003cstrong\u003eNot For Everyone.\u003c\/strong\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53703134740848,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53703134773616,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53703134806384,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53703134839152,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53703134871920,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_270d7075-8878-4014-b81e-ee619020b35f.heic?v=1777597585"},{"product_id":"guitar-king-blue-x-not-for-everyone","title":"Guitar King | Baby Blue Sun","description":"\u003cdiv class=\"flex items-center justify-between\"\u003e\u003cbutton type=\"button\" class=\"text-token-text-tertiary hover:text-token-text-primary dark:hover:text-token-text-primary flex items-center gap-0.5 text-start dark:text-(--interactive-label-tertiary-default)\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" aria-hidden=\"true\" data-rtl-flip=\"\" class=\"icon-xs\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-6d2147a0.svg#b140e7\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/div\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"6b64c2a8-cb46-4a3c-953b-56140fd4c434\" dir=\"auto\" data-message-model-slug=\"gpt-5-5-thinking\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"35\"\u003e\u003cstrong data-start=\"0\" data-end=\"35\"\u003eGuitar King | Baby Blue Sun Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"37\" data-end=\"294\"\u003eThe \u003cstrong data-start=\"41\" data-end=\"76\"\u003eGuitar King | Baby Blue Sun Tee\u003c\/strong\u003e is where music, street art, and New Lost City attitude come together. 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