{"title":"Not For Everyone","description":"\u003cp data-end=\"295\" data-start=\"175\"\u003eNOT FOR EVERYONE  is between fitting in and standing firm. Between what’s expected and what’s chosen.\u003c\/p\u003e\n\u003cp data-end=\"487\" data-start=\"297\"\u003eEach piece in the  \u003cstrong\u003eNot For Everyone \u003c\/strong\u003eline is designed with intention — limited in nature, elevated in execution, and never made to please everyone. These aren’t trend pieces. They’re statements of alignment.\u003c\/p\u003e\n\u003cp data-end=\"581\" data-start=\"489\"\u003eSubtle details. Purposeful contrast.\u003cbr data-end=\"528\" data-start=\"525\"\u003eIf you feel it, you’re on the right side of the line.\u003c\/p\u003e\n\u003cp data-end=\"608\" data-start=\"583\"\u003eIf not, that’s the point.\u003c\/p\u003e","products":[{"product_id":"still-here-x-nlc-limited-edition-copy","title":"Not For Everyone | Classic Black Tee","description":"\u003cp data-end=\"1044\" data-start=\"976\"\u003eThis isn’t made to convince anyone.\u003cbr data-end=\"1014\" data-start=\"1011\"\u003eAnd it’s not trying to fit in.\u003c\/p\u003e\n\u003cp data-end=\"1188\" data-start=\"1046\"\u003e\u003cstrong data-end=\"1066\" data-start=\"1046\"\u003eNot For Everyone\u003c\/strong\u003e is a reminder that alignment matters more than approval. If you get it, you get it. If you don’t you weren’t supposed to.\u003c\/p\u003e\n\u003cp data-end=\"1258\" data-start=\"1190\"\u003eClean design. Clear boundary.\u003cbr data-end=\"1222\" data-start=\"1219\"\u003eAvailable to anyone who understands.\u003c\/p\u003e\n\u003cp data-end=\"1258\" data-start=\"1190\"\u003eUnisex fit. Worn-in feel from day one.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"701\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-start=\"1089\" data-end=\"1169\"\u003eVariations in black tone are part of the garment’s production and character.\u003c\/strong\u003e\u003c\/p\u003e","brand":"New Lost City Merch","offers":[{"title":"L","offer_id":52830245945712,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52830245978480,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":52830246011248,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52830246044016,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52830246076784,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-6256.png?v=1773232163"},{"product_id":"not-for-everyone-x-nlc-the-hoodie","title":"NOT FOR EVERYONE X NLC | the HOODIE","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-4\" data-turn-id=\"63c08bd5-e9ae-47f5-92b7-62657ebc381e\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"4302b2b6-562f-4cbd-942b-45f4f47098ad\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-end=\"195\" data-start=\"131\"\u003eThis isn’t made to convince anyone.\u003cbr data-end=\"169\" data-start=\"166\"\u003eIt’s not trying to fit in.\u003c\/p\u003e\n\u003cp data-end=\"409\" data-start=\"197\"\u003eThe \u003cstrong data-end=\"228\" data-start=\"201\"\u003eNot For Everyone Hoodie\u003c\/strong\u003e features sewn-in black patches with distressed white lettering , built to last, not fade. Each patch is hand stitched for texture and permanence, giving the front a raw, intentional feel.\u003c\/p\u003e\n\u003cp data-end=\"567\" data-start=\"411\"\u003eThe left sleeve is finished with a hand-painted \u003cem data-end=\"474\" data-start=\"459\"\u003eNew Lost City\u003c\/em\u003e graffiti hit like hanging your arm out the window and leaving your mark without explanation.\u003c\/p\u003e\n\u003cp data-end=\"709\" data-start=\"569\"\u003e\u003cstrong\u003eNot For Everyone\u003c\/strong\u003e - If you get it, you get it. If you don’t—you weren’t supposed to.\u003c\/p\u003e\n\u003cp data-end=\"722\" data-start=\"711\"\u003e\u003cstrong data-end=\"722\" data-start=\"711\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"920\" data-start=\"723\"\u003e\n\u003cli data-end=\"776\" data-start=\"723\"\u003e\n\u003cp data-end=\"776\" data-start=\"725\"\u003eSewn-in black fabric patches with white lettering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"832\" data-start=\"777\"\u003e\n\u003cp data-end=\"832\" data-start=\"779\"\u003eHand-painted \u003cem data-end=\"807\" data-start=\"792\"\u003eNew Lost City\u003c\/em\u003e graphic on left sleeve\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"875\" data-start=\"833\"\u003e\n\u003cp data-end=\"875\" data-start=\"835\"\u003eMid weight hoodie with a worn-in feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"890\" data-start=\"876\"\u003e\n\u003cp data-end=\"890\" data-start=\"878\"\u003eUnisex fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"920\" data-start=\"891\"\u003e\n\u003cp data-end=\"920\" data-start=\"893\"\u003eDesigned to with wear in over time \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"920\" data-start=\"891\"\u003e\u003cspan\u003eHand-painted details mean every piece is one of one\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"994\" data-start=\"922\"\u003eClean design. Clear boundary.\u003cbr data-end=\"954\" data-start=\"951\"\u003e\u003cstrong data-end=\"994\" data-start=\"954\"\u003eNot For Everyone. Exactly the point.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"New Lost City Merch ","offers":[{"title":"M","offer_id":53221772099952,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53221772132720,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53221772165488,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53221772198256,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53221772231024,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-5444.png?v=1769825376"},{"product_id":"not-for-everyone-x-bloodsplatter-crewneck","title":"NOT FOR EVERYONE x Bloodsplatter | Crewneck","description":"\u003cp data-start=\"302\" data-end=\"441\"\u003eThis crewneck wasn’t made to blend in.\u003cbr data-start=\"340\" data-end=\"343\"\u003eThe Bloodsplatter edition features a hand-finished splatter effect, making every piece one of one.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"665\"\u003eBuilt on a clean white crewneck with a \u003cstrong data-start=\"482\" data-end=\"515\"\u003ewhite-on-red NOT FOR EVERYONE\u003c\/strong\u003e mark, the contrast is intentional -  bold, unapologetic, and impossible to ignore. Finished with a subtle sleeve hit that keeps it grounded, not loud.\u003c\/p\u003e\n\u003cp data-start=\"667\" data-end=\"734\"\u003eIf you get it, you get it.\u003cbr data-start=\"693\" data-end=\"696\"\u003eIf you don’t ,  it wasn’t made for you.\u003c\/p\u003e","brand":"New Lost City Merch","offers":[{"title":"Default Title","offer_id":53225946382704,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/Bloodsplater.png?v=1770082637"},{"product_id":"rebel-x-not-for-everyone-hoodie","title":"Rebel x Not For Everyone | Hoodie","description":"\u003cp\u003eThis isn’t just a hoodie. It’s a mindset.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe REBEL x Not For Everyone Hoodie was built for the ones who don’t fit the mold, don’t follow the crowd, and don’t need permission to move different. Featuring a bold distressed REBEL print across the chest and a vertical NOT FOR EVERYONE statement down the back, this piece says everything without you saying a word.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAnd yes — this is the softest hoodie we’ve ever made.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCrafted using premium blanks from Independent Trading Company, this lightweight fleece delivers that broken-in, ultra-comfortable feel from day one. Soft enough you won’t want to take it off.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFinished with subtle New Lost City branding on the sleeve in red, this hoodie blends attitude with intention.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":53281502200176,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53281502232944,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53281502265712,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53281502298480,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53281502331248,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/DDD44EFC-C34E-4C08-A803-048A4A87F87A.png?v=1771598751"},{"product_id":"not-for-everyone-summer-smoke-limited-ink-drop","title":"Not For Everyone | Summer Smoke |Limited Ink Drop","description":"\u003cp\u003e\u003cspan\u003eNot For Everyone – Summer Smoke Tee | Limited Ink Drop\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSome things aren’t meant for everybody.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Summer Smoke Tee is part of a limited run where each shirt is hand-treated with fabric ink to create a smoky, worn-in effect that feels like it came straight out of a long summer night. No two shirts are exactly the same.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt on our classic Not For Everyone black tee, this version adds a raw, custom finish that gives the shirt attitude, texture, and a little chaos — the way it should be.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade for the people who don’t follow the crowd.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe ones doing their own thing \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNot for everyone\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53368206590320,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53368206623088,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53368206655856,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53368206688624,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53368206721392,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-6251.png?v=1773234122"},{"product_id":"the-guitar-tee","title":"Guitar King | Red Night","description":"\u003cp\u003eGuitar King - Red Night tee is where music, street art, and \u003cstrong\u003eNew Lost City\u003c\/strong\u003e attitude come together. Designed by \u003cstrong\u003ej\u003c\/strong\u003e\u003cstrong\u003e. Mattox\u003c\/strong\u003e, the \u003cb\u003eGuitar King\u003c\/b\u003e Tee is built around a hand-drawn crowned guitar that feels like a show poster turned into something you can wear.\u003c\/p\u003e\n\u003cp\u003eEach shirt is screen printed by hand and finished with individual paint details, making every piece slightly different from the next. No two are exactly alike.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCharcoal Gray with white print and touch highlights of red \u003c\/p\u003e\n\u003cp\u003eThis is not mass-produced apperal \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is \u003c\/span\u003e\u003cspan\u003ewearable art\u003c\/span\u003e\u003cspan\u003e — raw, imperfect, intentional, and \u003c\/span\u003e\u003cstrong\u003eNot For Everyone.\u003c\/strong\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53703134740848,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53703134773616,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53703134806384,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53703134839152,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53703134871920,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":53703134904688,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_270d7075-8878-4014-b81e-ee619020b35f.heic?v=1777597585"},{"product_id":"guitar-king-blue-x-not-for-everyone","title":"Guitar King | Baby Blue Sun","description":"\u003cdiv class=\"flex items-center justify-between\"\u003e\u003cbutton type=\"button\" class=\"text-token-text-tertiary hover:text-token-text-primary dark:hover:text-token-text-primary flex items-center gap-0.5 text-start dark:text-(--interactive-label-tertiary-default)\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" aria-hidden=\"true\" data-rtl-flip=\"\" class=\"icon-xs\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-6d2147a0.svg#b140e7\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/div\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"6b64c2a8-cb46-4a3c-953b-56140fd4c434\" dir=\"auto\" data-message-model-slug=\"gpt-5-5-thinking\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"35\"\u003e\u003cstrong data-start=\"0\" data-end=\"35\"\u003eGuitar King | Baby Blue Sun Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"37\" data-end=\"294\"\u003eThe \u003cstrong data-start=\"41\" data-end=\"76\"\u003eGuitar King | Baby Blue Sun Tee\u003c\/strong\u003e is where music, street art, and New Lost City attitude come together. Designed by \u003cstrong data-start=\"159\" data-end=\"172\"\u003ej. Mattox\u003c\/strong\u003e, this shirt is built around a hand-drawn crowned guitar that feels like a show poster turned into something you can wear.\u003c\/p\u003e\n\u003cp data-start=\"296\" data-end=\"493\"\u003ePrinted on a \u003cstrong data-start=\"309\" data-end=\"326\"\u003ebaby blue tee\u003c\/strong\u003e with bold \u003cstrong data-start=\"337\" data-end=\"358\"\u003eyellow highlights\u003c\/strong\u003e, each shirt is screen printed by hand and finished with individual paint details, making every piece slightly different from the next.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"520\"\u003eNo two are exactly alike.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"556\"\u003eThis is not mass-produced apparel.\u003c\/p\u003e\n\u003cp data-start=\"558\" data-end=\"635\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis is wearable art — raw, imperfect, intentional, and \u003cstrong data-start=\"614\" data-end=\"634\"\u003eNot For Everyone\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53725031498096,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53725031530864,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53725031563632,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53725031596400,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53725031629168,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":53725031661936,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_2e01b735-c7b9-4d60-be16-8569af6f8270.heic?v=1778198072"},{"product_id":"big-luv-x-big-trip-x-not-for-everyone","title":"Big Luv | Big Trip","description":"\u003cp\u003e\u003cspan\u003eBIGLUV Tee — Big Trip x j. 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