{"title":"Willie Tate Collection","description":"\u003cp data-start=\"312\" data-end=\"465\"\u003eThe Willie Tate Collection is built from the same place his songs come from; real life, hard lessons, long nights, and the time spent figuring it all out.\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"758\"\u003eThese pieces aren’t fast merch or trend-driven designs. They’re rooted in Willie’s journey: the early days, the songs before the spotlight, and the stories that shaped who he is now.  This collection carries that spirit, worn-in, honest, and meant to be lived in.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"851\"\u003eSome items come from past eras. Some are limited by design. None of them are mass-produced.\u003c\/p\u003e\n\u003cp data-start=\"853\" data-end=\"1088\"\u003eThis collection is for the people who understand killing time on a back porch, driving nowhere with the windows down, and finding meaning in the moments in between. It’s for those who value story over hype and authenticity over polish.\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1152\"\u003eOnce a piece from this collection is gone, it’s gone for good.\u003c\/p\u003e\n\u003cp data-start=\"1154\" data-end=\"1237\"\u003eThis is Willie Tate, off the stage, between the songs, and right where it all began.\u003c\/p\u003e","products":[{"product_id":"limited-edition-willie-tate-x-new-lost-city-tee","title":"Willie Tate X New Lost City Tee - Limited Edition","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\u003cstrong\u003eWillie Tate x New Lost City Limited Edition -  \u003c\/strong\u003e— designed by \u003cstrong\u003eWillie T \u003c\/strong\u003ehimself and inspired by the spiral staircase inside \u003cstrong\u003eNLC \u003c\/strong\u003eheadquarters. Features a clean white-on-black print, crafted for everyday wear with a touch of Southern soul. Once they’re gone, they’re gone\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"M","offer_id":52691249103216,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":52691249135984,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":52691249168752,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":52691249201520,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG_3852.jpg?v=1763215735"},{"product_id":"willie-tate-x-new-lost-city-fireplace-edition-20","title":"Willie Tate x New Lost City — Fireplace Edition","description":"\u003cp data-start=\"212\" data-end=\"457\"\u003e\u003cstrong data-start=\"212\" data-end=\"263\"\u003eWillie Tate x New Lost City — Fireplace Edition\u003c\/strong\u003e\u003cbr data-start=\"263\" data-end=\"266\"\u003eDesigned by Willie Tate and shot inside the old fireplace at NLC HQ, this tee blends hand-drawn color with a little grit. 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Featuring the \u003cem data-start=\"531\" data-end=\"558\"\u003eSound of a Breaking Heart\u003c\/em\u003e album mark with sharp retro lines and silhouette runners, this shirt mixes nostalgia with WT edge.\u003c\/p\u003e\n\u003cp data-start=\"661\" data-end=\"733\"\u003ePrinted on a soft black tee built for everyday wear.\u003cbr data-start=\"713\" data-end=\"716\"\u003eSmall batch only.\u003c\/p\u003e\n\u003cp data-start=\"661\" data-end=\"733\"\u003e\u003cspan\u003ePlease note: Black shirt shades may vary slightly due to manufacturing and lighting.\u003c\/span\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"XL","offer_id":53215954305392,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53215954338160,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53215954370928,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53215954403696,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53215954436464,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":53215954469232,"sku":null,"price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-5392.png?v=1769696244"},{"product_id":"drinkin-with-the-cowboys-smokin-with-the-hippies-limited-batch-copy","title":"Willie Tate | Cowboys \u0026 Hippies Tee","description":"\u003cp data-start=\"113\" data-end=\"185\"\u003e\u003cstrong data-start=\"113\" data-end=\"185\"\u003eDrinkin’ With the Cowboys \/ Smokin’ With the Hippies (Limited Batch)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"187\" data-end=\"404\"\u003eFor the ones who live between tradition and freedom. Inspired by a line from Willie Tate’s music, this tee features bold, distressed lettering on a soft black shirt—built for late nights, long roads, and good stories.\u003c\/p\u003e\n\u003cp data-start=\"406\" data-end=\"480\"\u003eOfficial Willie Tate merchandise.\u003cbr data-start=\"439\" data-end=\"442\"\u003eUnisex fit. Worn-in feel from day one.\u003c\/p\u003e\n\u003cp data-start=\"482\" data-end=\"529\"\u003eDrink with the cowboys. 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Built without shortcuts. Built to last when things get heavy. No flex. No explanation.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"580\"\u003eHeavyweight feel. Straightforward message.\u003cbr data-start=\"523\" data-end=\"526\"\u003eBecause being built different doesn’t need decoration.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"580\"\u003eUnisex fit. 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These shirts were made in limited quantities years ago and were never reprinted. What exists now is all that exists.\u003c\/p\u003e\n\u003cp data-start=\"592\" data-end=\"891\"\u003eWorn, lived-in, and rooted in the same working-class honesty that defines Willie’s music. 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What’s available now is \u003cstrong data-start=\"518\" data-end=\"531\"\u003eold stock, \u003c\/strong\u003ea small remaining run pulled from the archive.\u003c\/p\u003e\n\u003cp data-start=\"580\" data-end=\"827\"\u003eFor cold beers, long nights, slow drinks, and passing time wherever you find yourself, this koozie carries the same spirit as the song it was created for. \u003c\/p\u003e\n\u003cp data-start=\"829\" data-end=\"898\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"New Lost City Merch","offers":[{"title":"Default Title","offer_id":53184408748400,"sku":null,"price":5.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG_5174.heic?v=1768669176"},{"product_id":"new-lost-city-spiral-staircase-tee-2026-edition","title":"New Lost City | Spiral Staircase Tee","description":"\u003cp\u003eAn evolution of the \u003cstrong\u003eWillie Tate\u003c\/strong\u003e designed original staircase concept, this new edition give us the inverse and pop of color. \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing a muted stone-on-black \u003cstrong\u003espiral staircase\u003c\/strong\u003e graphic, this design represents momentum, patience, and building something that lasts. 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The design features Willie’s moonlit silhouette, guitar in hand beneath the stars—set against the state of \u003cstrong\u003eGeorgia \u003c\/strong\u003epainted in classic \u003cstrong\u003eBulldog\u003c\/strong\u003e red, a nod to Willie Tate’s roots and his love for\u003cstrong\u003e Georgia football\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"641\"\u003eMade for easy days and cool nights, the light gray fabric has a lived-in softness that only gets better with time. It’s the hoodie you reach for on a coffee run, a late-night drive, or an evening lost in music that hits a little deeper.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"690\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eComfortable. Timeless. 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The design features Willie’s moonlit silhouette, guitar in hand beneath the stars—set against the state of \u003cstrong\u003eGeorgia \u003c\/strong\u003epainted in classic \u003cstrong\u003eBulldog\u003c\/strong\u003e red, a nod to Willie Tate’s roots and his love for\u003cstrong\u003e Georgia football\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"741\" data-start=\"442\"\u003eThe black tee has a subtle smoke-wash, tie-dyed effect, giving each shirt a worn-in, one-of-one feel that feels pulled straight from a late-night show or long drive home. Soft, broken-in, and easy to wear, it’s made for everyday rotation—coffee runs, back roads, and music that hits a little deeper.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"776\" data-start=\"743\"\u003eComfortable. Timeless. Homegrown.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"690\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"L","offer_id":53251676242288,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53251676275056,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53251676307824,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":53251676340592,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53251676373360,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_5c9f68bd-28bf-411b-a4ff-4e3b437971b4.jpg?v=1770732992"},{"product_id":"willie-tate-moonlight-one-hoodie","title":"Willie Tate | Moonlight One | Hoodie","description":"\u003cp\u003e\u003cspan\u003eThe Willie Tate x Moonlight One — hoodie\u003c\/span\u003e, simple, and quietly strong. 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The light gray fabric gives it a sweeter, worn-in feel, perfect for layering or wearing on its own. \u003c\/p\u003e\n\u003cp\u003eComfortable, flattering, and timeless\u003c\/p\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53251677651312,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53251677684080,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53251677716848,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53251677749616,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53251677782384,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/IMG-5616.png?v=1770733102"},{"product_id":"the-guitar-tee","title":"Guitar King | Red Night","description":"\u003cp\u003eGuitar King - Red Night tee is where music, street art, and \u003cstrong\u003eNew Lost City\u003c\/strong\u003e attitude come together. Designed by \u003cstrong\u003ej\u003c\/strong\u003e\u003cstrong\u003e. Mattox\u003c\/strong\u003e, the \u003cb\u003eGuitar King\u003c\/b\u003e Tee is built around a hand-drawn crowned guitar that feels like a show poster turned into something you can wear.\u003c\/p\u003e\n\u003cp\u003eEach shirt is screen printed by hand and finished with individual paint details, making every piece slightly different from the next. 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Mattox\u003c\/strong\u003e, this shirt is built around a hand-drawn crowned guitar that feels like a show poster turned into something you can wear.\u003c\/p\u003e\n\u003cp data-start=\"296\" data-end=\"493\"\u003ePrinted on a \u003cstrong data-start=\"309\" data-end=\"326\"\u003ebaby blue tee\u003c\/strong\u003e with bold \u003cstrong data-start=\"337\" data-end=\"358\"\u003eyellow highlights\u003c\/strong\u003e, each shirt is screen printed by hand and finished with individual paint details, making every piece slightly different from the next.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"520\"\u003eNo two are exactly alike.\u003c\/p\u003e\n\u003cp data-start=\"522\" data-end=\"556\"\u003eThis is not mass-produced apparel.\u003c\/p\u003e\n\u003cp data-start=\"558\" data-end=\"635\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis is wearable art — raw, imperfect, intentional, and \u003cstrong data-start=\"614\" data-end=\"634\"\u003eNot For Everyone\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"New Lost City Merch ","offers":[{"title":"S","offer_id":53725031498096,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53725031530864,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53725031563632,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53725031596400,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53725031629168,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":53725031661936,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/files\/FullSizeRender_2e01b735-c7b9-4d60-be16-8569af6f8270.heic?v=1778198072"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4366\/5520\/collections\/WT_WHITE.png?v=1776267583","url":"https:\/\/new-lost-city-merch.myshopify.com\/collections\/willie-tate-collection.oembed","provider":"New Lost City Merch ","version":"1.0","type":"link"}