The Not For Everyone x BIG LUV x New Lost City is more than a collab. It’s a statement about being exactly who you are.

The front features hand-stitched black fabric patches with distressed white NOT FOR EVERYONE lettering, giving each piece a raw, imperfect, one-of-one feel.

Down the sleeve, BIG LUV meets New Lost City, two ideas coming together around the same message: be yourself, stand for something, and leave your mark.

BIG LUV is a movement built around positivity, connection and putting more good into the world,  without asking anyone to change who they are to belong.

Because being yourself isn’t always for everyone.

NEW LOST CITY x BIG LUV

Be yourself. Make your mark. Spread BIG LUV.